UpDown Options marked a significant milestone as our first derivative product successfully launched on the app. It expanded our reach to a wider audience and offered existing users new trading opportunities regardless of whether the crypto market was rising or falling. It laid a solid foundation for the subsequent lineup of derivative products, establishing a strong foothold in this growing market.
When I joined the Main App team, my first project was UpDown Options, a new initiative. Before my arrival, the app only supported spot trading. Our vision was to broaden the platform’s capabilities by introducing derivative products, providing users with new opportunities to benefit from price movements, even during bear markets.
Ideation
Since our app primarily serves beginner to intermediate users, many have little to no experience with derivative products. We aimed to make the UpDown Options interface as intuitive as possible, ensuring users could easily grasp the core concepts. The trading UI went through multiple iterations, each informed by user feedback. I began by collecting insights from colleagues with no background in derivatives to identify sources of confusion and improvement opportunities, followed by usability testing with actual app users, which further shaped each design iteration and helped us optimise the experience step by step.
Key insights
The insights gathered from usability testing proved extremely valuable in shaping our product. By continuously launching new features informed by feedback and usage data, we were able to evolve the user experience in meaningful ways. Several key takeaways emerged from this process.
A price chart is essential for users to track coin price movements and visually compare the target and stop prices against the current price, aiding contract selection decisions.
Clear display of contract details beyond just target and stop prices is important, allowing users to effortlessly compare and understand different contract options.
While the price chart indicates target and stop prices, users highlighted that a profit & loss chart is exceptionally helpful. It allows them to clearly visualise potential gains or losses at varying price points, significantly boosting their confidence when making trading decisions.
